Washington NFL team loses business with racist name
Two professors say a study of economic data shows why the Washington NFL team should eliminate its racist mascot:
Unlike college athletics, professional sports don’t have a recent tradition of dropping Indian team names. But the effect of maintaining such a name can still be measured. We created a statistical model of team brand equity (roughly, the economic value of a brand) in the National Football League. The idea was to determine whether revenues exceeded or lagged behind what would otherwise be expected based on team performance and market factors like the size and median income of the local fan base.