'Alive' Director: Blackfeet Thought Rez Drug Abuse Story 'Needed to Be Told”
The music video for Chase & Status’ dance track “Alive,” directed by Welsh filmmaker Josh Cole, has inspired a tremendous reaction from Indian country. Just read through the comments on the ICTMN facebook page and you’ll get the picture — some viewers have praised the clip for its tale of drug abuse on the rez and spiritual redemption, while others feel it’s exploitative and disrespectful of the ceremonies it depicts. The video, which shows dramatized drug use, crime and ceremony, was shot on the Blackfeet Indian Reservation. Cole has received considerable attention in Indian Country.